Local visibility is evidence and wiring – a complete Google Business Profile that points to a location hub, and service pages with real local proof.

About the Local Pillar

This pillar covers NAP integrity, categories, reviews, photos, and citations – plus the on-site modules that convert fast: services grid, proof bar, FAQ, and local CTAs. You’ll get schema patterns for LocalBusiness and a tracking plan with UTM and call events. Start with the Local Authority Blueprint and expand city by city without thin pages.