Internal links are your controllable PageRank. This pillar defines anchors, placement, and caps so authority flows where it pays off.

We standardize hub → spoke routes, spoke ↔ sibling pivots, and breadcrumbs that keep orientation tight. You’ll get an anchor taxonomy, module patterns, and a review cadence that prevents ivy-growth link bloat. Start with Internal Linking Rules, retrofit top pages, and watch coverage and time-to-index improve.