Make your brand unambiguous. This pillar installs a minimum viable schema graph – Organization, WebSite, Breadcrumbs, and a true Entity Home – then extends it only where content earns it.

About the Entities Pillar

We cover stable @ids, curated sameAs, and page-level types that match visible content. You’ll get JSON-LD templates, logo specs, and breadcrumb rules that reduce noise and increase understanding. Start with Sitewide Schema and Entity Home, then layer page-level schema where it adds real value.