Structure decides outcomes. Here you’ll design category hubs that rank, map clusters into stable silos, and change URLs without breaking trust.

About the Architecture Pillar

We cover hub anatomy, facets and pagination that stay crawl-safe, internal link pathways, and change management that avoids whiplash. Migrations get a risk matrix and redirects discipline; archives become curated hubs with real copy and clean canonicals. Start with Category Hub Layouts, then plan cluster architecture, and use Change Management to ship safely. Build IA that search understands and people can navigate.